#TiffanyDiamonds101. The 4Cs—clarity, color, carat and cut—represent the four universal standards that determine the rarity and quality of a diamond. We frequently reject stones that would be accepted by others because only superlative diamonds earn the right to be placed in the legendary Tiffany Blue Box®. Cut refers to the facet proportions on the surface of a diamond. It maximizes the beauty of a diamond and is controlled by human hands, not nature. Tiffany diamonds possess superlative fire and sparkle because we craft them to meet our exacting standards. #Tiffany #TiffanyAndCo
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